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A coach, author, speaker, trainer and advocate of lifelong learning, Brian Azar has spent the last 30+ years helping businesses and individuals reach their own specific success goals.
Originally trained as a social worker, Brian has a truly unique focus on how to help each individual develop as a business and sales professional. Early in his career, he set sales records at the Xerox Corporation, then took the combined skill set of sales and counselling to become a top level sales manager and trainer within Xerox. Later, he became a national sales manager for a major telecommunications company and marketing director for a major consumer products manufacturer.
Specializing in the behavioral and motivational practices of buyers, sellers, managers and employees, Brian is able to help each individual develop from their own strengths and leverage their existing, often hidden talents and abilities. Through his work and research, he has devised creative methods for transforming negative energy, lack of motivation and poor communication skills into productive and positive growth proving that self-realization and positive motivation are the keys to success.
He is the founder and past director of the New York President's Club for which he enlisted 1,500 CEOs. A successful keynote speaker at conferences and conventions, Brian has offered his "Azar Alternative" program to such corporations as J.P. Lippincott and organizations such as the American Marketing Association. He has appeared in national sales, marketing, training and entrepreneurial magazines and newsletters.
Since moving to North Carolina, Brian has been past president of the North Carolina Business, Professional and Personal Coaches Association. He was chapter host in North Carolina for International Coaches Federation and CoachU.com. He was also PTA president of his children's elementary school, and program director and board member of the Sales and Marketing Executives International of Durham. Currently, Brian is a commissioner of Human Relations for the City of Durham. He consistently deals with issues on race relations, diversity and the complex challenges of change and innovation when interacting with students in Durham's Public School System. He is a board director of the Junior Leadership of Durham, a youth leadership program, and works on Self-Esteem and Personal Development Skills for Durham's youth during teaching sessions in the city's public schools.
Brian teaches such programs as Personal Growth, Peak Performance Skills and Management Without Tears through workshops, seminars and speaking engagements. He has advised numerous corporations and associations on self-esteem and role performance, as well as problem-solving strategies and leadership. Internationally known as a corporate speaker and trainer, Brian's lectures, training sessions and management seminars on success through self-direction have been conducted in the United States and abroad for thousands of corporate executives, managers and their staffs, as well as private individuals.
In his articles for both SUCCESS Magazine and Dartnel Publishers, Brian revealed a new strategy for telephone networking, explaining how to interpret what others are thinking according to the types of words they use and their temperament while speaking.
"Success depends on being in tune with the personality of the prospect and being able to modify one's behavior and communication style to suit the prospect's needs."
In addition to numerous articles on sales management, Brian is a frequent contributor to magazines such as PERSONAL SELLING POWER, where he prescribes sales motivation as the key to a healthy business. Articles in magazines such as PRINTING NEWS focused on success and personal selling. Brian is also the author of several books including, "The Sales Doctor" and "The 10 Laws of Business Success," a hand book for entrepreneurs and salespeople." The former introduces the Science of Self-Direction, while the latter concentrated on helping individuals take control of their futures. His newest book, "Your Successful Sales Career: the Ten-Step Sales Interview Process," takes the entrepreneur, salesperson, or professional through the sales interview process quickly and elegantly. It uses the medical analogy of a doctor's examination, diagnosis, prescription, treatment and cure.
In that new book, Brian introduces a unique way of planning your business, sales, or professional career by providing a strategy and plan, which includes a sales, marketing, and business strategy guarantee to provide a successful track for their future goals. This is a must for anyone starting out! And, a great resource and reinforcer for the experienced professional.
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